Apple projects tariff costs will hit $1.1B next quarter

While sales growth suggests fear of tariffs helped fuel sales, Cook downplayed the “pull forward” effect, noting that consumers were more motivated by the “strength of the product.”

Apple projects tariff costs will hit $1.1B next quarter
While sales growth suggests fear of tariffs helped fuel sales, Cook downplayed the “pull forward” effect, noting that consumers were more motivated by the “strength of the product.”