From Jurassic Park to Pringles: All the Super Bowl 2026 ads companies have forked out millions for
Moderator - Tomas Kauer 
The Super Bowl is not just about the NFL and the coveted Halftime show.
Dozens of US companies pay upwards of $10 million (US$7 million) to advertise in a single 30-second slot during the Super Bowl.
The iconic ads almost always include major celebrities and massive production sets and budgets, and 2026's offering is living up to tradition.
Watch the video above.
With an audience of over 100 million, there's no question an ad spot in the Super Bowl is the biggest advertising stage in the world, with brands eager to leave a lasting impression.
Here are all the best ads from this year's Super Bowl.
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The Adventures of Cliff Booth
Brad Pitt has made a surprise announcement during the Super Bowl, confirming he will be reprising his role as Cliff Booth from the hit film Once Upon a Time... in Hollywood.
It sees Pitt revisit the role that won him an Oscar in a spin-off of the Quentin Tarantino film.
The movie was kept very hush-hush, until Netflix released the first teaser trailer during the Super Bowl.
How about that! See the full trailer above.
Xfinity Internet
The cast of Jurassic Park reunited for this ad, in which Laura Dern, Sam Neill and Jeff Goldblum play their old characters from the iconic film – with the help of some digital de-aging technology.
Pringles
Singer Sabrina Carpenter looked stunning in an ad for Pringles, in which she built her dream man out of the iconic chips.
Ritz
Scarlett Johansson, Jon Hamm and Bowen Yang are shown soaking up the sun in a commercial for Ritz Crackers.
Bud Light
Rapper Post Malone, ex-NFL player Peyton Manning, and comedian Shane Gillis have united in the ad for American beer Bud Light.
Pepsi
Pepsi has been praised by fans for using CGI artists, rather than AI, to create the polar bear in its ad, after Coca-Cola faced backlash for firing its furry polar mascot in favour of using AI.
The ad was directed by Kiwi Taika Waititi, who also starred in the ad.
Door Dash
When 50 Cent isn't making documentaries about his enemies, he is giving lessons about how to serve beef in the Super Bowl commercial with DoorDash.
TurboTax
Adrien Brody makes an appearance in the Super Bowl Ad for TurboTax, making it very clear that he can "handle that."
Hims&Hers
Health company Hims&Hers didn't feature any celebrities for a very specific reason.
The ad explains why rich people live longer, saying regular folks deserve the same access to healthcare.
Hellmann's Mayonnaise
Andy Samberg burst into song in his ad with Hellmann's Mayonnaise, also featuring Elle Fanning.
Squarespace
The always entertaining Emma Stone brought the tears and drama in her ad with Squarespace.
Instacart
As if Ben Stiller wasn't iconic enough, he just went up a notch for starring in this Instacart ad with Benson Boone.
Skechers
Sofía Vergara has shown her feisty side in the Super Bowl ad for sneaker brand Skechers.
State Farm Insurance
Bon Jovi has featured in a star-studded commercial for State Farm insurance, alongside actress Hailee Steinfeld, girl group KATSEYE and comedian Keegan-Michael Key.
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