From Streets of Style to the World Stage: How Taytay, Rizal Is Stitching Its Way to Global Fashion Powerhouse Status

August 13, 2025 - Taytay Rizal - Once known primarily to Filipinos as the “Garment Capital of the Philippines,” the municipality of Taytay, Rizal is now stepping boldly onto the global runway. Long praised for its vibrant clothing markets and hardworking textile communities, Taytay is rebranding itself not just as a local hub—but as an emerging global fashion sourcing destination poised to rival the likes of Bangkok, Ho Chi Minh, and Dhaka.

With rising global demand for more agile, creative, and cost-effective garment manufacturing options, Taytay is ready to meet the moment—and the world is starting to take notice.

Photo courtesy of Kyla Marie Panague

CEO of RPCOnnect, Mr. Noubikko P. Ulanday

The Demand Is Rising—And Taytay Is Ready to Cut In

As international fashion retailers seek alternatives to traditional manufacturing giants like China and Bangladesh, Taytay offers an attractive proposition: affordable production, highly adaptable supply chains, and a deep well of Filipino craftsmanship.

“We’re not just selling clothes—we’re offering a fresh, vibrant, and highly adaptable garment supply chain,” shares a Taytay industry leader.

Photo courtesy of Kyla Marie Panague

LEDIPO Focal Person Ms. Cristina "Chin" Gonzales

The Master Plan: How Taytay Plans to Dominate the Global Garment Map

1. Build the Brand Beyond Borders

At the heart of Taytay’s international expansion is a bold branding campaign:
“Taytay: The Fashion Capital of the Philippines.”

This initiative is led by Noubikko P. Ulanday, a renowned fashion branding strategist and CEO of RPConnect. Known for his work across Asia and Europe, Ulanday is spearheading Taytay’s positioning as a premier sourcing destination for private labels and international fashion retailers.

“This is not just about exporting garments—it’s about exporting a story, a culture, and a new standard of quality and creativity from the Philippines,” says Ulanday.
“Taytay has what it takes to compete globally. What it needs now is strategic branding and the right international connections.”

Ulanday’s extensive network across Europe—particularly in Central and Eastern Europe—is already opening doors. Taytay is setting its sights on countries like the Czech Republic, where boutique retail and e-commerce are on the rise.

Photo courtesy of Kyla Marie Panague

Taytay Tourism Chief Officer Mr. Roel Villar Supendio, MBA

2. Go Where the Buyers Are

Taytay is making calculated moves to appear in high-impact fashion expos across the globe, including:

• STYL-KABO (Brno, Czech Republic)

• Designblok (Prague)

• MAGIC Las Vegas

• Texworld Paris

These showcases will feature:

• Customizable, on-trend collections

• Booths highlighting Filipino textiles, embroidery, and eco-fabric innovations

• On-site ordering and sample processing for buyers

Ulanday himself is slated to be a key speaker at these events, introducing the global fashion community to the “Made in Taytay” movement and leading seminars on:

• Cross-border branding strategies

• Packaging and catalog design for global markets

• How to scale Filipino SMEs for private-label exports

Photo courtesy of Kyla Marie Panague

Philippine Chamber of Commerce and Industry President Engr. Elmer Espiritu

Spotlight: Taytay Targets Prague, Czech Republic

Among Taytay’s most strategic moves is its focused entry into Prague, an emerging fashion and e-commerce hotspot in Central Europe. Here, Ulanday’s team at RPConnect is working with Czech boutique owners, Filipino diaspora communities, and local influencers to create a launchpad for Taytay-made fashion in the European Union.

Taytay’s Positioning in Prague:

• Affordable yet fashion-forward garment supplier

• Private-label manufacturing for boutiques and online retailers

• Customization and mass production options

• Partnerships with local fulfillment and logistics firms

Key Initiatives Include:

• Participating in Designblok Prague, Central Europe’s largest design festival

• Hosting free seminars for Filipino SMEs on packaging, branding, and international catalog design

• Launching the first-ever Filipino Fashion Week Prague, in partnership with the Philippine Embassy

Photo courtesy of Kyla Marie Panague

Taytay Municipal Administrator Atty. Aldrick Daven M. Mendoza, MPA

Profit and Potential: Why Investors and Buyers Should Take a Closer Look

Taytay’s growing prominence isn’t just cultural—it’s a smart business move. Here’s why the industry is watching:

• Lower production costs compared to other Southeast Asian hubs

• Scalable manufacturing for both bespoke and bulk orders

• Creativity-rich culture matched with global production standards

• English proficiency for seamless B2B communications

• Export-ready factories designed for international fulfillment

“Taytay’s value proposition lies in its authenticity, agility, and creative flair,” Ulanday adds.
“With the right global exposure, it can become a preferred garment supplier across Europe and beyond.”

Photo courtesy of Kyla Marie Panague

Meme Borja, Susan Oca (Publisher of Philippine Times) Noubikko P. Ulanday (PRConnect CEO) Cristina "Chin" Gonzales, Angel Elecanal.

What’s Already in Motion

To support its rise, the Taytay-Garments Global Roadmap is already in action, including:

• A Directory of Export-Ready Manufacturers

• International Product Catalog Templates

• Packaging and Branding Mockups for overseas markets

• Partnerships with preferred shipping and fulfillment companies

• A calendar of training and upskilling programs for local garment workers and entrepreneurs

Photo courtesy of Mayor Allan De Leon Facebook page

Taytay Municipal Mayor Allan De Leon

Special Thanks

This global initiative would not have been possible without the steadfast support of Taytay’s local leadership.
Special thanks to Mayor Allan De Leon for his forward-thinking leadership and unwavering commitment to empowering the municipality’s garment industry on an international scale.

Deep appreciation also goes to Atty. Joaquin Defante II, Officer-in-Charge of the Local Economic Development and Investment Promotions Office (LEDIPO), whose coordination, insight, and dedication were instrumental in making this event and global initiative a reality.

Their combined efforts are helping transform Taytay from a local market leader into a global fashion force.

Photo courtesy of Kyla Marie Panague

PCCI President Engr Elmer Espiritu, Ms. Dhang Villanueva, LEDIPO Focal Person Cristina "Chin" Gonzales, Ms. Susan Oca, Mr Noubikko P. Ulanday, Kgwd Mitch Policarpio, Kgwd Tess Arriola and Ms Erezel Zapanta of iArmstrongCorp.

The Takeaway: Taytay’s Time Is Now

In a global fashion industry increasingly hungry for affordability, quality, and rich cultural storytelling, Taytay is stepping into the spotlight with confidence. What was once a bustling local market is now a rising player in the global garment economy—and with branding experts like Noubikko P. Ulanday leading the charge, Taytay has both the creative heart and the strategic muscle to go the distance.

From the textile stalls of Rizal to the design houses of Prague, Taytay isn’t just following fashion trends—it’s rewriting them.

By: Meme Borja