Inside Soft2Bet: The iGaming Company Winning By Thinking Like a Player
Tomas Kauer - Moderator 
Running an iGaming platform means balancing two challenging priorities: keeping players engaged while meeting stringent regulatory standards. Many companies manage one at the expense of the other. Soft2Bet takes a different approach, building solutions that balance both needs across 11 regulated markets and 19 active licenses.
Founded in 2016 and headquartered in Malta, Soft2Bet has grown into an established presence in the iGaming sector. The company collaborates with both B2B partners and direct-to-consumer brands, providing adaptable technology designed around engagement and compliance.
MEGA: A Smarter Approach to Player Engagement
Soft2Bet’s MEGA platform, which stands for Motivational Engineering Gaming Application, is a notable development in its product portfolio. Unlike traditional loyalty programs, MEGA focuses on real-time personalization. Operators can implement custom challenges, progression paths, and unlockable bonuses that evolve based on how players interact with the platform.
Key Performance Results:
- 4x increase in average player screen time
- 65 percent growth in net gaming revenue
- 50 percent increase in deposit volume
- 45 percent rise in average revenue per user
MEGA is designed to support retention and revenue growth while remaining user-friendly.
Customized Brands for Specific Markets
Visit Betinia in Sweden or Tooniebet in Ontario, and you’ll notice that no two Soft2Bet brands look the same. Each is intentionally localized to appeal to its specific audience, with native language support, cultural themes, and curated game selections.
Current Brands under the Soft2Bet platform include:
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
This regional focus goes beyond legal requirements. It helps players feel at home on each platform, which directly contributes to higher engagement and stronger customer loyalty.
What Soft2Bet Offers to Operators
Soft2Bet offers its partners a comprehensive set of tools designed to facilitate efficient setup, scalability, and regulatory alignment. Whether an operator wants a turnkey solution or custom features, the platform is built to accommodate both.
Operator Features Include:
- Custom frontend development
- Casino and sportsbook integration
- Player Account Management (PAM)
- Access to more than 12,500 games and over 1 million live events
- Support for 70-plus payment providers
- Built-in fraud prevention, compliance, and customer support tools
These tools allow operators to launch more smoothly and adapt to changing market demands.
Soft2Bet Invest: Backing the Future of Gaming
In July 2024, Soft2Bet launched a €50 million initiative called Soft2Bet Invest. The fund focuses on helping early-stage companies in the iGaming and casual gaming sectors bring their ideas to market. It provides not only funding but also access to Soft2Bet’s technology, infrastructure, and strategic support.
Just a few months after launch, the initiative received the Outstanding Contribution to Gaming award at SiGMA Eastern Europe. The award highlighted Soft2Bet’s involvement in supporting new ideas within the sector.
A Focus on Compliance and Player Protection
Soft2Bet understands the importance of staying compliant across various jurisdictions. Rather than treating compliance as a secondary concern, the company builds it into every layer of its technology.
Core Safeguards Include:
- Real-time risk and fraud monitoring
- Dedicated compliance teams in each licensed region
- Ongoing third-party audits
- Built-in player protection tools
These safeguards make it easier for operators to maintain compliance across markets.
Recognized by the Industry
Soft2Bet’s technology and leadership have been recognized across the iGaming world. In 2025, the company received three top honors at the Global Gaming Awards EMEA:
- Executive of the Year – Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year – for the MEGA platform
Other awards include the iGaming Sword Award for Turnkey Supplier of the Year and several recognitions from SBC, EGR, and SiGMA.
What Makes Soft2Bet Different
Soft2Bet doesn’t aim to disrupt the industry with hype. Instead, it focuses on practical systems that operators can apply in their businesses. From its data-driven gamification tools to its localized brand strategies, the company prioritizes measurable outcomes.
Final Thoughts
If you are looking to enter the iGaming market or improve your current operations, Soft2Bet provides a combination of platform solutions and operational support. It supplies technology and compliance-focused infrastructure to support operator growth.
With documented case studies, an expanding set of partners, and ongoing projects, Soft2Bet shows steady development. The company appears prepared to maintain a strong role in the global gaming sector.
Visit soft2bet.com to explore its platform, brand portfolio, and partnership opportunities.
The post Inside Soft2Bet: The iGaming Company Winning By Thinking Like a Player appeared first on Entrepreneurship Life.
